who you want to be.
simply be. fearless, fabulous and ready to shine this party season.
simply be. who you want to be.
Here at Simply Be we’re all about body positivity, but why should we conform to other people’s ideals? We’re championing a new message: women are more than just their bodies. Fashion isn’t just about your size or shape, it’s about your identity. This year we’re celebrating women and giving them the power to be whoever they want to be; fashion shouldn’t discriminate us it should empower us. So let’s embrace our individuality, no one should have to compromise on their clothes.Shop the campaign
discover the winter collection.
meet the models.
Keeping it casual and cool yet Sonny can ramp it up when she wants to. Her style combines boyish, cool tux’s worn with a crisp white shirt and amazingly bold shift dresses. She never compromises her clothes for her shape.
Her Parisian approach to fashion is effortlessly sophisticated. Think full length classic dresses worn with messy hair then sassing it up with figure hugging art deco classic silhouettes.
Felicity has a trendsetter approach to fashion. She’s someone who dresses for herself and she’s as sexy, bubbly and brilliant as her wardrobe. From a dazzling mini to a statement fur, don’t underestimate her.