We are Curves

We Are Curves watch the tv ad Down Arrow

The Story Continues

The beach is calling. And that can only mean one thing – swimwear.
Forget the gruelling diets and fads. You’re beach body ready now. All you need before hitting the pool is that perfect fit. Marquita Pring, Katie Willcox and Ali Tate jetted off to take on Mexico, and road test bikinis and swimsuits fit for paradise (and curves).

meet the models

This season’s hottest swimwear comes in all shapes and sizes, here to show it off are our squad of sun-chasing models. Meet the We Are Curves women below.


After fronting our denim shoot, Marquita is back to flaunt her curves in the latest We Are Curves campaign. She’s a regular beach bum, so swimwear is like her second skin. She’s all about building up the amazing women around her, spreading empowerment wherever she goes.

Introducing Marquita Pring Shop Marquita's Style


This is Ali’s first time on a Simply Be TV campaign, and she’s a natural. She’s a California girl who’s switched things up by moving her life to London. But she still finds plenty of time to jet set, hitting beaches and throwing yoga poses all over the world.

Introducing Ali Tate Shop Ali's Style


Katie brings the good vibes to every Simply Be shoot she’s on. She’s a new mum, out to set a healthy example for her daughter and beyond. As the author of Healthy is the New Skinny, she’s well on her way to spreading those body positive messages.

Introducing Katie Willcox Shop Katie's Style

Curve Innovation

Swimwear shopping nightmares are so over.
Discover the shape features that make Simply Be’s perfect fit a cut above the rest.

the collection

Splash a little color through your wardrobe this summer. Whether you’re craving a break from that all black uniform or a flash of decadence, dive into colour blocking, tassel and pattern paradise here.

Behind the Scenes

Want more? Go behind the camera with all the shoot antics and outtakes from Mexico.

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